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Webinar: Conversion killers and how to fix them

Email marketing is the ideal medium to build and maintain relationships. But how do you ensure that in a world where attention is waning, you can continue to keep your subscribers interested? That your emails continue to stand out and support conversions? What are the main pitfalls we see time and time again and how can you avoid them?

In our practical webinar on conversion killers, you’ll learn, using 4 specific example emails, about the small and large adjustments that can boost your conversions. We’ll improve these examples step by step in terms of strategy, copy and design. With tips that you can immediately apply to your own communication.


This is what you’ll learn:
  • Key elements for a good email
  • What information to show immediately, and how to do it best
  • How to guide your readers' eyes through your email
  • Which elements grabs your readers' attention
  • Essential click-through opportunities that should not be missing
  • The value of a content calendar and sufficient contact moments
  • Focusing on content and/or on your product
  • How to convey the same message with fewer words

You can view this free webinar from your computer, tablet or mobile phone.
Presentation by
Anneleen Scheepers (Marketing Coordinator)

Duration
45 minutes

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