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Webinar: Copywriting for email

Strong copy - even more than strong design - is what makes people say, "Oh tell me more". And "Oh, I need that". And "Here's my credit card."

Is that missing from your emails? Then you should absolutely attend our copywriting webinar on 16 December at 10:00 a.m.

No matter what type of emails you send, and no matter what conversion looks like to you (reading an article or buying a product), there are certain words and elements that your readers need to see to get them to take action.

In this free webinar you'll learn how to:
  • Get your message across with fewer words
  • Remove the verbal bubble wrap that covers your real message
  • Use words to guide your reader to your call to action
  • The 3 essential components of any good email
  • Catch the eyes of impatient, multitasking readers
  • Make a hurried reader scroll back to re-read a section
  • Using active language without being pushy
  • How to make your emails personal - without using the first name in your introduction
  • And many more concrete tips to put into practice right away!
You can view this free webinar from your computer, tablet or mobile phone.
Presentation by
Michelle Dassen (Business and product lead)

Duration
1 hour

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